Increasing brand awareness at trade events
The brief
Trade shows are busy places with hundreds of brands competing for HCPs’ attention.
In the first large trade show post-pandemic, the brief was to design a large trade stand with the specific objectives of increasing overall awareness whilst driving registrations to the digital hub.
The stand needed to attract delegates and engage them.
Services provided
- Development of the strategic event plan
- All stand artwork, including interactive and high-impact elements
- Sourcing KEEs for plenary sessions
- Filming and programming of high impact digital creative to capture attention
- Reporting of results to evolve ongoing events strategy
Solution
Total new stand layout and interactive elements were developed using the core messages of each of the brands showcased. A balance of large branded stand panels and small branded promotional items were used to gain visibility of brand at all areas of event.
Working closely with the stand company and event organisers we were able to produce an immersive stand experience which allowed visitors to learn about the brands through digital and traditional stand elements.
Results
- Exceeded all event KPIs
- Increased brand awareness post event
- Increased traffic to digital hub with targeted registrations
