Engagement with dental students

Engagement with dental students

The brief

The client traditionally relied on face-to-face engagement with students via their field team, however Covid-19 closed the dental schools to all external parties and this valuable relationship was lost.

The client wanted a programme developed to help initiate positive early relationships with future recommenders of their brands amongst dental students across all dental schools, in the absence of face-to-face contact.

Services provided

  • Strategic development of the concept
  • Engagement with the Association
  • Identification, contracting and briefing of speakers
  • Programme branding
  • Design and build of supporting social media content & posts
Person holding phone looking at engagement with dental students social


Working with the Dental Students Association a programme of short Instagram Live/IGTV events was developed to support dental students in their studies, adapting to life at dental school and preparing for employment.

These Instagram Live/IGTV events were hosted by members of the Association and sponsored by the client.

The programme was delivered at zero cost to the client.


  • 50% increase in followers for the Association in 3 months
  • 60,500 post impressions with 12.5% engagement
  • Over 5000 views of content with 10% interaction
  • 18k impressions for Instagram Stories
  • Significant increase in student traffic to client digital portal