To develop above brand content to drive traffic to and engagement with an HCP digital hub, in order to drive professional registration
Peer-to-peer content was identified as a core driver of HCP engagement in the digital environment. To capitalise on this insight a short series of TED-X style talks were developed with target HCPs on topics identified to appeal to the wider HCP audience and practice teams.
Each talk was 5 to 7 minutes in duration and delivered in 1 take to maximise authenticity and appeal to the audience.
The content was shared via promoted targeted social media directing to the digital hub.