Mobile phone showing Digital traffic driver

Digital traffic driver

The brief

To develop above brand content to drive traffic to and engagement with an HCP digital hub, in order to drive professional registration

Services provided

  • Strategic development of the concept
  • Identification, contracting and briefing of speakers
  • Filming and editing of content
  • Design and build of supporting social media content & posts
  • Production of web manuscripts for portal content


Peer-to-peer content was identified as a core driver of HCP engagement in the digital environment. To capitalise on this insight a short series of TED-X style talks were developed with target HCPs on topics identified to appeal to the wider HCP audience and practice teams.

Each talk was 5 to 7 minutes in duration and delivered in 1 take to maximise authenticity and appeal to the audience.

The content was shared via promoted targeted social media directing to the digital hub.


  • Over 2000 engagements with the social media
  • In excess of 3000 views of the content on the digital hub
  • Significant increases in web traffic, dwell time and HCP registrations