Posts Tagged ‘customers’

Published on October 29, 2010

Listen and Learn: Engaging Customers Through Dialogue

We recently stumbled across the following article in Marketing Week: What’s interesting here is that customers clearly want brands to listen and respond to them, and favour those that do with their business- and perhaps more importantly, with their loyalty. Brands that engage in a dialogue with their customers- via for example social media […]

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Published on May 7, 2010

Free parking

We have seen the arrival of lots of new companies in neighbouring units here at Capability Green recently – hopefully a definite sign that the recent economic troubles are on their way out? What it does mean however, is that the issue of a localised parking shortage has suddenly reared its head. Not to be overcome, […]

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Published on April 20, 2009

Ed’s Marketing Genius – Part 3: Winning new customers (getting them to respond!)

In the last two Marketing Genius posts we have looked at the four sources of new business and the likely amount of business that comes from each of them. To remind ourselves: Bluebirds     5% Referrals     15% New names     20% Old contacts     60% We have dealt with attracting Bluebirds, so what about […]

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Published on March 27, 2009

Direct Mail Part 2 – Why won’t they listen to me? (Sod’s Law or the Law of 7?)

In which Tracy continues her DM master class. . . In the last Direct Mail post we looked at how direct mail can grow your business and I promised to tell you why you mustn’t worry about closing the sale too soon. Well, here is the reason,  “Your prospective customer will only buy when they are […]

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Published on March 12, 2009

Ed’s Marketing Genius – Part 2: Winning new customers (now you know where they are, how do you get them to respond?)

In our last post we looked at the sources of new business and concluded that in fact there are just four sources of new business: Bluebirds – these are people who “happen by and fly in the door”. Totally cold and unexpected customers Referrals – potential customers referred to you by third parties New names – […]

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Published on March 9, 2009

Direct Mail Part 1 – a brief review of the benefits to your business

In which Tracy imparts her considerable wisdom concerning this mystical art. . . Before I start with the benefits let me just clarify what I mean by “direct mail”. Proper direct mail is an addressable and two-way, or person-to-person, media and includes postal materials, e-mail, fax, texting and phone. So this blog post counts as […]

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Published on February 18, 2009

Ed’s Marketing Genius – Part 1: Winning new customers (where are they?)

Winning new customers – where are they? You have probably heard (possibly more times than you care to remember!) that there are three ways to grow your business. These are: increase the number of customers you have increase the number of times your customers buy increase the average value of the sale This advice is […]

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