Published on June 21, 2011

Introducing… The Doggelganger!

They say that all dog owners eventually come to resemble their pets… but why wait? If you’re in the market for a dog yourself, why not go straight for the one that has your nose, your eyes, your smile?

It’s our pleasure to introduce you to one of the more innovative viral marketing ideas we’ve encountered in a while- The Doggelganger.

The Doggleganger, developed by the New Zealand branch of dog food specialist Pedigree, matches would-be pet owners to homeless dogs by means of “advance human to canine pairing software”- essentially a facial recognition/ matchmaking system which suggests to the user which breed of dog they best resemble, and in doing so “introduces” them to a dog of that breed in need of a home…albeit one based in the Southern Hemisphere.

Our Creative Director Andre, for example…

Andre Knott


…is a perfect match for this little fellow, his canine “doggleganger”…


The Perfect Match?

We’ve been having a lot of fun with the software since discovering it- so why not give it a try yourself? Whether you’re a pit bull or a labradoodle, you’re almost certain to find the one for you…

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