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Published on March 12, 2009

Ed’s Marketing Genius – Part 2: Winning new customers (now you know where they are, how do you get them to respond?)

Ed’s Marketing Genius – Part 2: Winning new customers (now you know where they are, how do you get them to respond?)

In our last post we looked at the sources of new business and concluded that in fact there are just four sources of new business: Bluebirds – these are people who “happen by and fly in the door”. Totally cold and unexpected customers Referrals – potential customers referred to you by third parties New names – […]

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Published on March 9, 2009

Chicago, Chicago, that toddlin’ town. . .

Chicago, Chicago, that toddlin’ town. . .

Relationships are all about people – right? Tracy and I have just come back from three days in Chicago where we were delivering a training module to 100 field reps, as well as looking in on an exhibition for which we had designed the graphics for one of our client’s stands. We landed the exhibition job […]

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Published on March 9, 2009

Direct Mail Part 1 – a brief review of the benefits to your business

Direct Mail Part 1 – a brief review of the benefits to your business

In which Tracy imparts her considerable wisdom concerning this mystical art. . . Before I start with the benefits let me just clarify what I mean by “direct mail”. Proper direct mail is an addressable and two-way, or person-to-person, media and includes postal materials, e-mail, fax, texting and phone. So this blog post counts as […]

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