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Published on March 27, 2012

How to Market FMCG in 2012

With many of us feeling the effects of the recession, from rising petrol prices to sacrificing taken-for-granted amenities, it’s surprising to hear luxury fashion brands such as Burberry are experiencing booming growth in sales.  Nick Hughes, Marketing Magazine journalist, labels this confusing trend as a pattern of ‘conflicted’ consumerism, where consumers are willing to treat [...]

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