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Posts Tagged ‘marketing’

Published on November 9, 2016

The Digital Dental Professional has Arrived

The Digital Dental Professional has Arrived

Dental professionals are traditionally wet-fingered so the digital revolution, which has consumed so much of our lives, has been a bit slow to hit them. Now it seems the digital dawning is well under way. In the past 18 months we have sent over 200k emails across 40 campaigns to dental professionals and digital engagement […]

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Published on August 23, 2016

Reflections on Internaut Day

Reflections on Internaut Day

Today is 23rd August 2016 – a beautiful, sunny and productive day, here in Luton at any rate! On this day 25 years ago Sir Tim Berners-Lee and CERN made his invention – the World Wide Web – available to the public to access for free. You can still visit the very first website over […]

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Published on June 28, 2016

NHS changes impact on marketing strategy

NHS changes impact on marketing strategy

As a healthcare marketing agency naturally it is important that we keep abreast of changes in the [often very dynamic] healthcare environment. This is why two members of the StockdaleMartin team  – Anca and Yana – attended a conference on multichannel marketing to NHS professionals earlier this month. Here, we can reveal some of the […]

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Published on February 17, 2016

How times have changed…..or have they?

How times have changed…..or have they?

Imagine a world where healthcare marketing wasn’t regulated – no internal regulatory departments, no PAGB, no MHRA – how much fun could we have? I recently came across a series of health advertisements from years gone by and was slightly shocked, but more intrigued by the content and claims contained within them. In fairness back […]

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Published on March 25, 2014

StockdaleMartin’s first smartphone app is launched!

StockdaleMartin’s first smartphone app is launched!

Us Brits spend, on average, a whopping 41 hours each month using our smartphones. That’s more than one hour per day! Not only are we spending a lot of time on them, the number of times we reach for our phone is on the increase. Let’s face it, we’re hooked! The way we use our […]

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Published on March 14, 2014

StockdaleMartin awarded “Highly Commended” at the OTC Marketing Awards 2014

StockdaleMartin awarded “Highly Commended” at the OTC Marketing Awards 2014

We’re excited to announce that we’ve been awarded “Highly Commended” at the recent OTC Marketing Awards. The award is for our pharmacy press advert on the Oilatum Junior emollient products, within the category for the Best OTC Trade & Professional Advertising. The advertising forms part of a whole range of materials we have created as […]

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Published on July 17, 2013

Google Glass finds its way into the operating room

Google Glass finds its way into the operating room

Google’s highly anticipated Google Glass, the latest innovation in the move towards wearable technology is generating a huge amount of hype around its release later this summer. The high-tech pair of glasses that are being developed by Google are the first of their kind – offering consumers information in a smartphone-like, hands free format that […]

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Published on June 17, 2013

Benefits of e-Detailing

Benefits of e-Detailing

As with most things these days, everything is turning digital. Why use endless amounts of paper when you could be using a digital device which can be updated for years to come! e-Details are currently being trailed and tested by many pharmaceutical companies across the globe as ways to maximise sales force time with customers, […]

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Published on June 10, 2013

Campaign to warn of passive smoking risks

Campaign to warn of passive smoking risks

The government has revealed the launch of its passive smoking advertising campaign. The TV and online adverts will warn viewers of the risk passive smoking can have on your health, particularly amongst children. In times where health and wellbeing has become vitally important, messages like these resound throughout the country. We constantly hear of the […]

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Published on April 17, 2013

Making the most of your digital comms

Making the most of your digital comms

In 2005 media mogul Rupert Murdoch – someone we would imagine has his finger on the pulse of technology –  was quoted as having said, “I suspect many of you in this room did the same, quietly hoping that this thing called the digital revolution would just limp along. Well it hasn’t…it won’t…and it’s a […]

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