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Posts Tagged ‘market research’

Published on July 25, 2016

StockdaleMartin designers draw inspiration from national design show

StockdaleMartin designers draw inspiration from national design show

Earlier this month Andre, Claire, Callum, Gary and Ian visited the New Designers Show in London, where over 3,000 of the most promising graduate talents from Britain’s leading design courses exhibit their work. Attending this exciting event allowed our team to see a wide spectrum of creativity through graphic design and product design, as well [...]

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Published on October 16, 2012

The Mobile Era

It seems the norm today is to check our smartphones when there’s a lull in a conversation whether it be at work or with friends. We check what’s happening on Facebook, Twitter, our emails – the list is endless! With so many of us using our phones to fill our time and check what’s going [...]

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Published on August 29, 2012

The unspoken habit

We go through our daily lives doing the things we do so well, unknowingly we fill our days with hundreds of habits. I have the same breakfast every morning, a slice of toast with butter – I doubt that will change anytime soon. But maybe one day it could or should change? The change from [...]

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Published on March 27, 2012

How to Market FMCG in 2012

With many of us feeling the effects of the recession, from rising petrol prices to sacrificing taken-for-granted amenities, it’s surprising to hear luxury fashion brands such as Burberry are experiencing booming growth in sales.  Nick Hughes, Marketing Magazine journalist, labels this confusing trend as a pattern of ‘conflicted’ consumerism, where consumers are willing to treat [...]

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Published on February 29, 2012

Progress or the Emperor’s new clothes?

Earlier this week I was in a car being driven to the airport when I noticed that the rear-view mirror had been replaced by a screen linked to a camera somewhere on the back of the car. The screen was located where the rear-view mirror would normally have been, and was the same size and [...]

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Published on April 1, 2011

Adult Dental Health Survey 2009: Key Findings

Last week saw the release of the 2009 UK Adult Dental Health Survey findings. Conducted once every ten years since 1968, the survey (carried out over six months by a team of interviewers and clinical examiners) aims to provide an overall picture of the dental health and habits of British residents.     The 2009 survey indicated [...]

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Published on February 16, 2011

Marketing Thought of the Day: Researching Your Competitors

Before launching a marketing campaign, it’s worth spending a little time gathering information on your competitors. This information-gathering not only gives you an insight into what’s going on in your industry and how other businesses are performing, but can also offer an indication of what gaps, if any, currently exist in the market. Later, the [...]

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Published on January 17, 2011

Revolutionising Research

While planning an upcoming research project, we happened upon a recent thought-piece by market research specialists Ipsos Mori exploring the impact of technological development on research design. The prevalence of mobile devices now and in the future, it suggests, could dramatically alter the way that researchers and marketing professionals interact with subjects and consumers. The [...]

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