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Posts Tagged ‘healthcare’

Published on November 9, 2016

The Digital Dental Professional has Arrived

The Digital Dental Professional has Arrived

Dental professionals are traditionally wet-fingered so the digital revolution, which has consumed so much of our lives, has been a bit slow to hit them. Now it seems the digital dawning is well under way. In the past 18 months we have sent over 200k emails across 40 campaigns to dental professionals and digital engagement […]

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Published on September 6, 2016

People who visit GPs for toothache cost NHS £26million

People who visit GPs for toothache cost NHS £26million

It has been revealed around 600,000 GP appointments per year are being taken up by patients who are experiencing toothache and other dental issues. This trend not only potentially costs the NHS £26m in wasted appointments, but also lengthens waiting times for patients who would genuinely benefit from seeing a GP. But what is driving […]

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Published on June 28, 2016

NHS changes impact on marketing strategy

NHS changes impact on marketing strategy

As a healthcare marketing agency naturally it is important that we keep abreast of changes in the [often very dynamic] healthcare environment. This is why two members of the StockdaleMartin team  – Anca and Yana – attended a conference on multichannel marketing to NHS professionals earlier this month. Here, we can reveal some of the […]

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Published on April 6, 2016

The Baby Box, helping to tackle infant mortality around the world.

The Baby Box, helping to tackle infant mortality around the world.

On our daily scroll through the health news here at StockdaleMartin we came across an interesting article about the “Baby Box” which showed how such a simple idea can significantly impact our lives.  The Baby Box originates from Finland where each new mother receives a box stashed with supplies ready for their baby’s first days. […]

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Published on February 17, 2016

How times have changed…..or have they?

How times have changed…..or have they?

Imagine a world where healthcare marketing wasn’t regulated – no internal regulatory departments, no PAGB, no MHRA – how much fun could we have? I recently came across a series of health advertisements from years gone by and was slightly shocked, but more intrigued by the content and claims contained within them. In fairness back […]

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Published on December 15, 2015

Brands that win at the Point Of Sale

Brands that win at the Point Of Sale

Healthcare is increasingly becoming a lifestyle category, as people now have more options in helping them to look after their health than ever before such as mobile apps or smart tools like Change 4 Life. Consumers don’t make decisions based on rational thinking alone. As healthcare decisions are very personal, they are influenced by emotional […]

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Published on October 15, 2015

Turning to technology

Turning to technology

How many of you wear a FitBit or similar activity tracker? Is your first reaction to “google”? As we become more tech savvy a large number of us are turning to managing our health via the use of technology. Research has found one in two adults in the UK use smartphones and computers to monitor […]

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Published on September 17, 2015

The personal touch – using events for business

The personal touch – using events for business

Events help brands be heard and seen, reaching the chosen audience and allowing direct discussion of brand perceptions, features and benefits. The key thing about events is providing attendees with relevant information about the business, products or the industry whilst not overwhelming them with noise. Hence events should be strategically planned and heavily targeted. Here, […]

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Published on December 11, 2013

Are the GP changes really as good as they sound?

Are the GP changes really as good as they sound?

Proposed changes in the new contract for GPs aim to offer a more personalised and efficient service to the general public. The changes are set to take place from 2014-2015. One of the changes is to scrap the 10 minute appointment time, making everything a little more flexible and freeing up appointment time. But is […]

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Published on July 17, 2013

Google Glass finds its way into the operating room

Google Glass finds its way into the operating room

Google’s highly anticipated Google Glass, the latest innovation in the move towards wearable technology is generating a huge amount of hype around its release later this summer. The high-tech pair of glasses that are being developed by Google are the first of their kind – offering consumers information in a smartphone-like, hands free format that […]

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