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Posts Tagged ‘consumers’

Published on December 15, 2015

Brands that win at the Point Of Sale

Brands that win at the Point Of Sale

Healthcare is increasingly becoming a lifestyle category, as people now have more options in helping them to look after their health than ever before such as mobile apps or smart tools like Change 4 Life. Consumers don’t make decisions based on rational thinking alone. As healthcare decisions are very personal, they are influenced by emotional […]

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Published on October 8, 2015

Online pharmacies – a threat to independent pharmacies?

Online pharmacies – a threat to independent pharmacies?

  2005 marked the arrival of Internet pharmacies. Although a slow buildup, the UK is experiencing increasing growth in the number of Internet pharmacy licenses, indicating that this channel may well become a genuine alternative to traditional pharmacy. With the rise of the connected consumer, online pharmacies might be a competitive force in the pharmacy […]

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