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Posts Tagged ‘consumer’

Published on January 18, 2013

Digital education – improve or harm the next generation?

Digital education – improve or harm the next generation?

In the news this week a school in Bolton, ESSA Academy displayed their forward thinking teaching – every pupil and teacher has an iPad. The traditional pen and paper method has not been completely scrapped from their classrooms but the focus of this school is certainly on the digital. The head teacher simply believes technology [...]

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Published on December 13, 2012

How to drive patients to your practice

How to drive patients to your practice

Finding out what motivates your patients to visit you and what you can do to improve this – is the key to success. Recently, the BDTA teamed up with Ragdoll to conduct an in-depth study of how the public perceive dentistry and their dental practice. The findings were rather interesting, including: 25% of the UK [...]

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Published on October 16, 2012

The Mobile Era

It seems the norm today is to check our smartphones when there’s a lull in a conversation whether it be at work or with friends. We check what’s happening on Facebook, Twitter, our emails – the list is endless! With so many of us using our phones to fill our time and check what’s going [...]

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Published on August 29, 2012

The unspoken habit

We go through our daily lives doing the things we do so well, unknowingly we fill our days with hundreds of habits. I have the same breakfast every morning, a slice of toast with butter – I doubt that will change anytime soon. But maybe one day it could or should change? The change from [...]

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Published on March 27, 2012

How to Market FMCG in 2012

With many of us feeling the effects of the recession, from rising petrol prices to sacrificing taken-for-granted amenities, it’s surprising to hear luxury fashion brands such as Burberry are experiencing booming growth in sales.  Nick Hughes, Marketing Magazine journalist, labels this confusing trend as a pattern of ‘conflicted’ consumerism, where consumers are willing to treat [...]

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Published on February 29, 2012

Progress or the Emperor’s new clothes?

Earlier this week I was in a car being driven to the airport when I noticed that the rear-view mirror had been replaced by a screen linked to a camera somewhere on the back of the car. The screen was located where the rear-view mirror would normally have been, and was the same size and [...]

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