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Published on February 22, 2013

StockdaleMartin nominated for OTC Marketing Award

StockdaleMartin nominated for OTC Marketing Award

We’re delighted to announce the nomination for the ‘Best OTC Marketing Campaign on a Big Budget’ for one of our clients’ brands. This follows on from last year’s nomination for, ‘Best OTC Pharmacy Support Package’. The work up for nomination is based on a whole host of different materials, including a Practitioner/Patient pack specially designed [...]

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Published on February 29, 2012

Progress or the Emperor’s new clothes?

Earlier this week I was in a car being driven to the airport when I noticed that the rear-view mirror had been replaced by a screen linked to a camera somewhere on the back of the car. The screen was located where the rear-view mirror would normally have been, and was the same size and [...]

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Published on October 25, 2011

Tables in Vegas

Last week Andre and I were in Las Vegas at the American Dental Association Annual Session being held at the magnificent (and enormous) Mandalay Bay Hotel. The reason for our trip was not gambling [although we did lose a small amount of money on the roulette], nor to see Elton’s million dollar piano, but to [...]

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Published on October 29, 2010

Listen and Learn: Engaging Customers Through Dialogue

We recently stumbled across the following article in Marketing Week: http://www.marketingweek.co.uk/trends/the-secret-to-a-good-customer-relationship/3019534.article What’s interesting here is that customers clearly want brands to listen and respond to them, and favour those that do with their business- and perhaps more importantly, with their loyalty. Brands that engage in a dialogue with their customers- via for example social media [...]

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