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Archive for the ‘Marketing’ Category

Published on November 9, 2016

The Digital Dental Professional has Arrived

The Digital Dental Professional has Arrived

Dental professionals are traditionally wet-fingered so the digital revolution, which has consumed so much of our lives, has been a bit slow to hit them. Now it seems the digital dawning is well under way. In the past 18 months we have sent over 200k emails across 40 campaigns to dental professionals and digital engagement [...]

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Published on June 28, 2016

NHS changes impact on marketing strategy

NHS changes impact on marketing strategy

As a healthcare marketing agency naturally it is important that we keep abreast of changes in the [often very dynamic] healthcare environment. This is why two members of the StockdaleMartin team  – Anca and Yana – attended a conference on multichannel marketing to NHS professionals earlier this month. Here, we can reveal some of the [...]

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Published on February 17, 2016

How times have changed…..or have they?

How times have changed…..or have they?

Imagine a world where healthcare marketing wasn’t regulated – no internal regulatory departments, no PAGB, no MHRA – how much fun could we have? I recently came across a series of health advertisements from years gone by and was slightly shocked, but more intrigued by the content and claims contained within them. In fairness back [...]

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Published on December 15, 2015

Brands that win at the Point Of Sale

Brands that win at the Point Of Sale

Healthcare is increasingly becoming a lifestyle category, as people now have more options in helping them to look after their health than ever before such as mobile apps or smart tools like Change 4 Life. Consumers don’t make decisions based on rational thinking alone. As healthcare decisions are very personal, they are influenced by emotional [...]

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Published on September 17, 2015

The personal touch – using events for business

The personal touch – using events for business

Events help brands be heard and seen, reaching the chosen audience and allowing direct discussion of brand perceptions, features and benefits. The key thing about events is providing attendees with relevant information about the business, products or the industry whilst not overwhelming them with noise. Hence events should be strategically planned and heavily targeted. Here, [...]

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Published on July 27, 2015

“Appworld” – discovering the future of multi-platform applications

“Appworld” – discovering the future of multi-platform applications

  Here at StockdaleMartin, our Creative Director André has been on a recent trip to the country best known for bratwurst and beer, Germany! On his trip André attended the “Appworld” conference in Berlin to discover the future of the digital world. “Appworld” is a yearly conference showcasing digital innovations with a specific focus on [...]

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Published on November 6, 2014

Would you brush your teeth with bacon?

Would you brush your teeth with bacon?

Whilst carrying out some research recently, I stumbled across news of a world first for toothpaste. White Now, the first toothpaste especially for men, launched in France this summer. Promising whiter teeth after just one brush, the product addresses French men’s apparent desires for sparkly, pearly whites. I’m sure lots of men (and women) around [...]

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Published on March 25, 2014

StockdaleMartin’s first smartphone app is launched!

StockdaleMartin’s first smartphone app is launched!

Us Brits spend, on average, a whopping 41 hours each month using our smartphones. That’s more than one hour per day! Not only are we spending a lot of time on them, the number of times we reach for our phone is on the increase. Let’s face it, we’re hooked! The way we use our [...]

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Published on July 17, 2013

Google Glass finds its way into the operating room

Google Glass finds its way into the operating room

Google’s highly anticipated Google Glass, the latest innovation in the move towards wearable technology is generating a huge amount of hype around its release later this summer. The high-tech pair of glasses that are being developed by Google are the first of their kind – offering consumers information in a smartphone-like, hands free format that [...]

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Published on June 17, 2013

Benefits of e-Detailing

Benefits of e-Detailing

As with most things these days, everything is turning digital. Why use endless amounts of paper when you could be using a digital device which can be updated for years to come! e-Details are currently being trailed and tested by many pharmaceutical companies across the globe as ways to maximise sales force time with customers, [...]

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