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Published on March 12, 2009

Ed’s Marketing Genius – Part 2: Winning new customers (now you know where they are, how do you get them to respond?)

In our last post we looked at the sources of new business and concluded that in fact there are just four sources of new business: Bluebirds – these are people who “happen by and fly in the door”. Totally cold and unexpected customers Referrals – potential customers referred to you by third parties New names – [...]

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Published on March 9, 2009

Direct Mail Part 1 – a brief review of the benefits to your business

In which Tracy imparts her considerable wisdom concerning this mystical art. . . Before I start with the benefits let me just clarify what I mean by “direct mail”. Proper direct mail is an addressable and two-way, or person-to-person, media and includes postal materials, e-mail, fax, texting and phone. So this blog post counts as [...]

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Published on February 18, 2009

Ed’s Marketing Genius – Part 1: Winning new customers (where are they?)

Winning new customers – where are they? You have probably heard (possibly more times than you care to remember!) that there are three ways to grow your business. These are: increase the number of customers you have increase the number of times your customers buy increase the average value of the sale This advice is [...]

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