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Archive for the ‘Marketing General’ Category

Published on March 2, 2011

The Value of Shock

We were fascinated to learn yesterday of an innovative- and highly controversial- anti-drugs campaign launched by the County Sheriff’s Office of Multnomah, Oregon. From Drugs to Mugs, the follow-up to Multnomah’s equally shocking Faces of Meth campaign from 2004, aims to illustrate the deleterious effects of hard drugs and especially methamphetamine on users by visually [...]

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Published on February 16, 2011

Marketing Thought of the Day: Researching Your Competitors

Before launching a marketing campaign, it’s worth spending a little time gathering information on your competitors. This information-gathering not only gives you an insight into what’s going on in your industry and how other businesses are performing, but can also offer an indication of what gaps, if any, currently exist in the market. Later, the [...]

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Published on February 11, 2011

Communications Masterclass: How To Write A Press Release

As your business grows, you may find it necessary to produce a press release- or PR- for the media in order to promote your products or services. Creating readable, attention-grabbing copy is always a challenge. However, you may find it helpful to break down the process of crafting your PR into the following 3 stages: [...]

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Published on January 17, 2011

Revolutionising Research

While planning an upcoming research project, we happened upon a recent thought-piece by market research specialists Ipsos Mori exploring the impact of technological development on research design. The prevalence of mobile devices now and in the future, it suggests, could dramatically alter the way that researchers and marketing professionals interact with subjects and consumers. The [...]

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Published on December 2, 2010

A Nation of Communicators

The recent recession has given all of us cause to re-evaluate our marketing budgets and consider where cuts might be made. For those debating whether to trim down or abandon online and social media marketing activity, though, a new report produced by the Office of Communications (Ofcom) offers food for thought. The report, published today, [...]

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Published on October 29, 2010

Listen and Learn: Engaging Customers Through Dialogue

We recently stumbled across the following article in Marketing Week: http://www.marketingweek.co.uk/trends/the-secret-to-a-good-customer-relationship/3019534.article What’s interesting here is that customers clearly want brands to listen and respond to them, and favour those that do with their business- and perhaps more importantly, with their loyalty. Brands that engage in a dialogue with their customers- via for example social media [...]

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Published on October 21, 2010

Examples of Great Advertising 1: JetBlue’s YouTube Campaign

American airline JetBlue this week launched a new, YouTube-based advertising campaign poking gentle fun at the catering , customer service and operational practices of rival airlines. The hidden camera-style ads see members of the public receiving inadequate, overpriced and bizarre goods and services from a street vendor, a New York taxi driver and an elevator [...]

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Published on April 20, 2009

Ed’s Marketing Genius – Part 3: Winning new customers (getting them to respond!)

In the last two Marketing Genius posts we have looked at the four sources of new business and the likely amount of business that comes from each of them. To remind ourselves: Bluebirds     5% Referrals     15% New names     20% Old contacts     60% We have dealt with attracting Bluebirds, so what about [...]

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Published on March 27, 2009

Direct Mail Part 2 – Why won’t they listen to me? (Sod’s Law or the Law of 7?)

In which Tracy continues her DM master class. . . In the last Direct Mail post we looked at how direct mail can grow your business and I promised to tell you why you mustn’t worry about closing the sale too soon. Well, here is the reason,  “Your prospective customer will only buy when they are [...]

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Published on March 23, 2009

Wise words ringing in my ears (by Ed)

I’ve just finished reading “Confessions of an Advertising Man” written by the genius that was David Ogilvy – one of the true grandfathers of the advertising world. The book is in fact a reflection on the evolution of the industry from very humble beginnings into the sophisticated art form that constitutes advertising in the modern [...]

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