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Archive for the ‘Marketing General’ Category

Published on February 16, 2012

Pharmacies adopt new media technology

New media technologies are increasingly becoming an everyday part of our lives, from watching films to receiving the latest news updates. The possibilities are endless and over the past year the healthcare and pharmaceutical industry have begun to embrace these technological developments. One of the most recent developments is a tool for new media technologies, [...]

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Published on October 25, 2011

Tables in Vegas

Last week Andre and I were in Las Vegas at the American Dental Association Annual Session being held at the magnificent (and enormous) Mandalay Bay Hotel. The reason for our trip was not gambling [although we did lose a small amount of money on the roulette], nor to see Elton’s million dollar piano, but to [...]

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Published on September 28, 2011

The basics of Google+

According to mashable.com Google+ has gained 43 million users since it publicly opened last week on 20th September. I’m sure many of us will remember the arrow pointing to You+ on Google’s homepage, but what’s all the fuss about? Like many other sites, social interaction is now key and this is Google’s answer to social [...]

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Published on August 31, 2011

An App a day keeps the doctor away

Health Secretary Andrew Lansley is calling for all of us to send ideas for an NHS health app, in the hope of helping patients make informed health choices and creating digital communication channels between health professionals and patients. From patients to GPs and nurses, everyone is invited to submit ideas and online maps. To help [...]

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Published on August 19, 2011

Designer Wanted

We are currently looking for a graphic designer to work in the busy StockdaleMartin design studio for a 2-3 month contract, with a possibility of extending to a permanent position. Applicants need to be proficient in Illustrator, Indesign and Flash. If you know of anyone or you are a designer yourself, please do not hesitate [...]

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Published on August 18, 2011

Tweet Tweet

Everyone’s talking about ‘it’ and doing ‘it’ but really what’s all the fuss about? Can the dental world really benefit from Twitter or is it just another fad? A recent study by Heaivilin et al, 2011 titled Public Health Surveillance of Dental Pain via Twitter (for the full article – http://bit.ly/rfYn4N) found that there is [...]

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Published on June 21, 2011

Introducing… The Doggelganger!

They say that all dog owners eventually come to resemble their pets… but why wait? If you’re in the market for a dog yourself, why not go straight for the one that has your nose, your eyes, your smile? It’s our pleasure to introduce you to one of the more innovative viral marketing ideas we’ve [...]

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Published on March 28, 2011

The Joys of Joomla

Ever keen to embrace new software and technological developments, the Stockdale Martin team (and in particular our intrepid Creative Director André and new Design Studio addition Robert) have recently added to their skillset a working knowledge of Joomla 1.5, the most popular version of an open-access content management system that’s already revolutionising the way we [...]

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Published on March 8, 2011

IDM Success!

Congratulations again to recently-promoted Account Manager Rachel, this time for having successfully completed her Certificate in Direct and Digital Marketing with the Institute of Direct Marketing. Rachel is now entitled to use the letters Cert IDM after her name, and is excited about putting what she’s learned on the course into practice. Keep an eye [...]

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Published on March 3, 2011

Free Proofing Guide!

A comprehensive proofing system can be a life-saver when you’re checking and editing large volumes of copy at speed… We’re therefore delighted to present this downloadable copy of Stockdale Martin’s in-house guide to proof-marking, available free for our readers. Just click on the file below to begin downloading: Proofing Guide Hope it helps!

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